Impact of the Unique Card on Electronic Commerce
نویسندگان
چکیده
This study focuses on the impact of using the Unique Card technology for electronic commerce transactions. This research has studied how the two factors, lowered privacy and security concerns, and perceived higher trust, lead to consumers' intention to transact using the Unique Card technology. The proposed research model is initially tested, and the results show support for the Unique Card’s relationship to privacy and security, as well as to trust and the intention to transact. Future implications for researchers and Unique Cards are also proposed.
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تاریخ انتشار 2003